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Christie Udoeyoh
Christie Udoeyoh  
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Is influencer marketing dying, or are content creators simply evolving?
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Is influencer marketing dying, or are content creators simply evolving?

For years, the deal between brands and influencers was simple: build an audience, become popular enough for companies to notice, promote their products and get paid. The bigger the following, the greater the bargaining power. That model is still working for many creators, but the business around i...
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